"next big thing"

And although one day the youth of today will inherit the digital world, for time being, the mobile ecosystem is a complicated, political nightmare.
If you've been in the business as long as I have, you know that mobile has been the "next big thing" for at least the last 10 years.
Being unable to create a long-term sustainable business model on its own, innovation relies on selling the "next big thing" to investors instead of selling what people really want.

--Mobile Design and Development by Brian Fling

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